ATC Bhutan - Adventure

They did a great job, and we appreciate their efforts Adventure Bhutan for ATC Bhutan was designed and delivered in less than 4 weeks with design and programming from Well Defined Web. They put in a lot of effort in creativity and Optimization.

Tashi Gyeltshen Thimphu, Bhutan


Adventure Trekking Club is an adventure tours & travel company based in Thimphu Bhutan since August 2004. Which specialised in providing unique tour packages. Their services comparing to other competitors is very unique, Which has kept their company image to the world as one of the authentic and unique service provider in Bhutan.


Brand Team


Shrawan Magar - Project Manager
Bidur Maharjan - Full Stack Developer
Dinesh Maharjan - Front End Developer
Surya Shakya - UI / UX Designer
Rajendra Dongol - Graphic Designer


April 2018


May 2018


Our Approach

When ATC Bhutan approached us, they already had a firmly established brand and a large customer base. They wanted to make sure that visitors, friends, and clients could easily find the tours they were looking for based on their interests. The immediate focus was on improving their website conversion, making the storytelling within the site more cohesive, and making the registration path for their trips more visually appealing and intuitive. Together we came up with a stronger overall experience in presenting and exploring tours and events, which centralized the trips and made the site more engaging and simpler to navigate.

The Design Process

ATC Bhutan has a storied history, and a lot of great unique tour itineraries from the years of experiences they've helped build for their guests. What they needed was a site that really captured the excitement and the beauty of their adventure tours. We worked with Tashi Gyeltshen to turn their abundance of photos into powerful visual storytelling through bold typography and rich colours. A picture is worth a thousand words, so we let their pictures do most of the talking on their site.

Even if you've never seen winding, mountain rivers or towering granite peaks, Alpine Forests, ATC bhutan’s new design immerses you in the adventurous possibilities of the Travelling to Bhutan. The fully integrated tour Booking tool makes booking a trip quick and effortless. Plentiful image galleries, guide and client-offered testimonials, and first-hand accounts will tempt even the most timid of travelers to visit Bhutan.

Overall - Focused Point

  • Improve brand equity and online reach through branded storytelling.
  • Improve overall site architecture and navigation to enable easier browsing and a more friction-less experience.
  • Create a highly usable, browse-able tour catalogue with easy social sharing options and clear conversion points.
  • Implement social case studies to improve trust and credibility and create better conversion.
  • Grow social engagement and referral traffic.
  • Implement a fully responsive solution backed by WordPress CMS
Overall Ratings
  • Design
  • Functionality
  • User Friendly
  • Speed
  • SEO

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Well Defined Web Pvt. Ltd.

Kathmandu, Nepal
Sanepa Chwok, Lalitpur-2, Nepal