CASE STUDY

Himalayan Fixer

WEB DESIGN
BRANDING
SEO

Everyone loves my website. People find it attractive and easy to navigate Well Defined Web came up with the design on their first try, delivered the complete package

HIMALAYAN FIXER Ashok Pahari

Client

Himalayan Fixer

Area

Branding / Webdesign / SEO

Date

September 2023

Visit Website

Ashok Pahari, known as the Himalayan Fixer, operates from Kathmandu, Nepal, specializing in production support since 2002. With an extensive network, he connects with Production Companies, filmmakers, journalists, and fellow fixers across Nepal

Phase 1

The original Himalayan Fixer website had an abundance of disorganized content, creating a challenge for visitors to navigate efficiently. They approached us to enhance their site’s structure, streamline navigation, and facilitate a comprehensive re-branding with a modern design.

This web design initiative was fueled by a blend of meticulous content strategy and engaging design. The content necessitated improved filtering for distinct target audiences, and the design aimed to guide these audiences to tailored sections that catered to their specific requirements.

Objectives

Ensure accessible information architecture for easy content discovery by several unique audiences
Align visual elements and storytelling with refreshed branding while improving user navigation
Improve organic SEO search results and boost overall conversion
Implement a fully responsive solution backed by WordPress CMS

Brand Strategy

Distinguish yourself from competitors.

Enhancing brand awareness and perception are pivotal for business expansion. Our brand strategy methodology aids organizations in crafting or enhancing their brand strategy, and establishing brand guidelines for your website redesign and future endeavors!

Phase 2

Creating a new web experience.

We’re passionate about rebranding projects as they allow us to envision a completely fresh appearance. The previous company website had overwhelming text, prompting us to design smoother page transitions to facilitate easier information consumption for visitors. Gradients, cleaner backgrounds, and updated icons were incorporated to infuse the site with a welcoming yet professional vibe.

Bringing it All Together

The redesigned website offers a greatly improved user experience, effectively.

The new content sections highlighting their approach and services prioritize addressing the client’s concerns, resulting in enhanced lead generation.

Additionally, the learning section features a distinct mixed post type loop to showcase the latest content across all categories. Moreover, we crafted creative elements, such as expandable blocks, to emphasize their marketing imperatives.