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CASE STUDY

Journey to Discover Bhutan

  • WEB DESIGN
  • BRANDING
  • SEO

Well Defined Web transformed my travel business with a beautiful, user-friendly website. Their team was professional and attentive, leading to a noticeable boost in client inquiries. Highly recommended!

JOURNEY TO DISCOVER BHUTAN
Tsheten Lodey

Client

JDB

Area

Branding / Webdesign / SEO

Date

July 2024

Visit Website

Journey To Discover Bhutan is a government licensed boutique travel agency and tour operator based in Thimphu, the capital city. Registered with the Tourism Council of Bhutan and an active member of the Association of Bhutanese Tour Operator (ABTO).

Phase 1

The original Journey to Discover Bhutan (JDB) website struggled with disorganized content, making navigation difficult for visitors. They sought our expertise to revamp the site’s structure, streamline navigation, and rebrand with a modern design.

We approached this project with a detailed content strategy and engaging design, improving content filtering for specific audiences and creating a layout that effortlessly guides users to sections tailored to their needs.

Objectives

  • Establish an accessible information architecture to facilitate effortless content discovery for diverse audience segments.
  • Harmonize visual elements and storytelling with the updated brand while enhancing user navigation.
  • Enhance organic SEO rankings for improved search results and increase overall conversion rates.
  • Implement a fully responsive solution backed by WordPress CMS
Brand Strategy

Distinguish yourself from competitors.

Enhancing brand awareness and perception are pivotal for business expansion. Our brand strategy methodology aids organizations in crafting or enhancing their brand strategy, and establishing brand guidelines for your website redesign and future endeavors!

Phase 2

Creating a new web experience.

We’re passionate about rebranding projects as they allow us to envision a completely fresh appearance. The previous company website had overwhelming text, prompting us to design smoother page transitions to facilitate easier information consumption for visitors. Gradients, cleaner backgrounds, and updated icons were incorporated to infuse the site with a welcoming yet professional vibe.
Bringing it All Together

The redesigned website offers a greatly improved user experience, effectively.

The new content sections highlighting their approach and services prioritize addressing the client’s concerns, resulting in enhanced lead generation.
Additionally, the learning section features a distinct mixed post type loop to showcase the latest content across all categories. Moreover, we crafted creative elements, such as expandable blocks, to emphasize their marketing imperatives.