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CASE STUDY

Sharmila Lama

  • WEB DESIGN
  • BRANDING
  • SEO

It was a dream working with Well Defined Web. They always seemed to be three steps ahead of me, with patience, diligence and excellent punctuality.

CLIMB FOR A CAUSE Sharmila Lama

Client

Sharmila Lama

Area

Branding / Webdesign / SEO

Date

September 2023

Visit Website

A responsible and loving mother of a six year-old son. Sharmila has climbed many 6000+ meter peaks and has been involved in the sector of trekking and climbing since 2011. She refuse to migrate to a foreign country for work because she believe, with determination and a vision, She can make a decent living and bring about positive changes in my own country.

Phase 1

The existing website fell short of effectively supporting her cause. A thorough redesign encompassed the restructuring of content and the establishment of new sections. These additions were not only aimed at conveying the campaign’s objectives, work, and achievements but also at actively involving both existing and prospective donors.

The primary objectives of the content strategy were story sharing and fostering emotional connections. Remarkably, this website stood as one of the pioneering projects constructed on our exclusive site builder.

Objectives

  • Create a fully responsive, easy-to-manage solution backed by WordPress CMS
  • Implement a donor-friendly design with an emphasis on localness, impact and trustworthiness
  • Construct SEO foundations to increase search traffic and future donor investments
  • Integrate authentic, transparent impact stories and ease of public assistance to drive credibility, resonation, and ultimately, donations
Brand Strategy

Distinguish yourself from competitors.

Enhancing brand awareness and perception are pivotal for business expansion. Our brand strategy methodology aids organizations in crafting or enhancing their brand strategy, and establishing brand guidelines for your website redesign and future endeavors!

Phase 2

Creating a new web experience.

Sharmila Lama embodies determination, and that essence was a central theme in our design approach. The vibrant style encompassed a fusion of the mission campaign, poignant images featuring her son and her journey, purposeful background illustrations, and genuine photographs portraying the local way of life. The outcome is immediate and potent, with lively accents swiftly directing attention to essential content.
Bringing it All Together

The redesigned website offers a greatly improved user experience, effectively.

Upon visiting Sharmila Lama’s recently launched website, you are confronted with the tangible influence of a singular woman’s voyage. However, the presentation does not delve into a somber or distressing portrayal of the issue. Rather, it fosters hope and determination, encouraging visitors to participate in being a part of the solution.
Moreover, the website’s enhanced manageability allows Sharmila to seamlessly continue sharing her impactful narratives.