CASE STUDY
Three M.M. Films
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WEB DESIGN
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BRANDING
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SEO
Up to date it has been a pleasure working with Well Defined Web. After 4 problematic years we finally found Well Defined Web.
THREE M.M. FILMS Ulasha Gurung
Client
Three M.M. Films
Area
Branding / Webdesign / SEO
Date
September 2023
Three M.M. Films, a Film Production Company based in Nepal believes that a project isn’t just about it’s completion but a journey that needs to be lived and lived well. Work with us and we promise to give you a unique experience from the conceptualisation to the execution of your project.
Phase 1
Collaborating with another digital strategy agency is consistently an engaging and dynamic experience. Three M.M. Films boasts extensive experience and robust research and innovation capabilities. However, akin to numerous agencies, their website had been relegated to a secondary priority due to escalating client demands.
In the initial stage of this web design and development initiative, we executed a strategic migration of Three M.M.’s website onto a fortified WordPress code base, aiming to enhance site speed and optimize for SEO. Subsequently, in the second phase, we meticulously devised plans for a comprehensive overhaul of their user experience. Central to our strategy was an emphasis on augmenting content tailored for SEO, coupled with an extensive expansion of lateral navigation options to optimize the visitor’s journey.
In the initial stage of this web design and development initiative, we executed a strategic migration of Three M.M.’s website onto a fortified WordPress code base, aiming to enhance site speed and optimize for SEO. Subsequently, in the second phase, we meticulously devised plans for a comprehensive overhaul of their user experience. Central to our strategy was an emphasis on augmenting content tailored for SEO, coupled with an extensive expansion of lateral navigation options to optimize the visitor’s journey.
Objectives
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Improve load times, overall performance and on-page content strategy to boost search rankings
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Improve overall site architecture and navigation for a stronger visitor experience
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Support content marketing and social media efforts by reducing bounce rates, improving content accessibility and overall presence in search
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Implement a fully responsive solution backed by WordPress CMS
Brand Strategy
Distinguish yourself from competitors.
Enhancing brand awareness and perception are pivotal for business expansion. Our brand strategy methodology aids organizations in crafting or enhancing their brand strategy, and establishing brand guidelines for your website redesign and future endeavors!
Phase 2
Creating a new web experience.
We’re passionate about rebranding projects as they allow us to envision a completely fresh appearance. The previous company website had overwhelming text, prompting us to design smoother page transitions to facilitate easier information consumption for visitors. Gradients, cleaner backgrounds, and updated icons were incorporated to infuse the site with a welcoming yet professional vibe.
Bringing it All Together
Three M.M. Films epitomizes candor and boldness in branding.
Our objective revolved around resolving the issue of agonizingly slow page loading times while upholding the brand’s distinct emphasis on utilizing video and photography. The existing typography and vibrant color palette remained unchanged, but we introduced new imagery to enhance visual storytelling across the entire website.
Additionally, the learning section features a distinct mixed post type loop to showcase the latest content across all categories. Moreover, we crafted creative elements, such as expandable blocks, to emphasize their marketing imperatives.