CASE STUDY

Wild Nature Quest – Birding Tours

WEB DESIGN
BRANDING
SEO

Well Defined Web delivered a stunning, user-friendly website that perfectly showcases Wild Nature Quest. Their attention to detail, timely communication, and professionalism exceeded our expectations. Highly recommended!

WILD NATURE QUEST BHUTAN
Norbu

Client

WNQ

Area

Branding / Webdesign / SEO

Date

December 2024

Visit Website

Wild Nature Quest is a well-organized team comprising exceptionally skilled and seasoned Bhutanese birding guides, renowned for their expertise in guiding international birding enthusiasts over many years.

Phase 1

The original Wild Nature Quest (WNQ) website faced challenges with disorganized content, making navigation difficult for visitors. They enlisted our expertise to revamp the site’s structure, simplify navigation, and rebrand with a fresh, modern design.

We tackled this project with a detailed content strategy and engaging design, enhancing content filtering for specific audiences and crafting a layout that seamlessly guides users to tailored sections.

Objectives

Establish an accessible information architecture to facilitate effortless content discovery for diverse audience segments.
Harmonize visual elements and storytelling with the updated brand while enhancing user navigation.
Enhance organic SEO rankings for improved search results and increase overall conversion rates.
Implement a fully responsive solution backed by WordPress CMS

Brand Strategy

Distinguish yourself from competitors.

Enhancing brand awareness and perception are pivotal for business expansion. Our brand strategy methodology aids organizations in crafting or enhancing their brand strategy, and establishing brand guidelines for your website redesign and future endeavors!

Phase 2

Creating a new web experience.

We’re passionate about rebranding projects as they allow us to envision a completely fresh appearance. The previous company website had overwhelming text, prompting us to design smoother page transitions to facilitate easier information consumption for visitors. Gradients, cleaner backgrounds, and updated icons were incorporated to infuse the site with a welcoming yet professional vibe.

Bringing it All Together

The redesigned website offers a greatly improved user experience, effectively.

The new content sections highlighting their approach and services prioritize addressing the client’s concerns, resulting in enhanced lead generation.

Additionally, the learning section features a distinct mixed post type loop to showcase the latest content across all categories. Moreover, we crafted creative elements, such as expandable blocks, to emphasize their marketing imperatives.